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About Instrument Choice™

The Instrument Choice Story
Instrument Choice's parent company Synotronics was setup to design and manufacture temperature and humidity data loggers.  We wanted to serve our customers better with a broader range of equipment so in 2007 started Instrument Choice.

We knew that with a strong web presence, fast delivery and prompt expert advice we could ensure our customers get the right test equipment on time along with friendly backup support.

Originally named instrument and sensor.com, we soon realised that Instrument Choice would be a more fitting name and this was changed in 2008, fuelling growth and expansion. It also rolled off the tongue better.

In 2010 Instrument Choice moved to a larger location.  With more stock, staff and further growth plans the company had to have more space.

In 2011 the latest version of the Instrument Choice website was launched to make it easier for customers to find products and the right information.

In 2012 it was announced the company was 1 of 6 finalists in their category of the Telstra Australian Business Awards, acknowledging their outstanding growth, business plans, community involvement and internal processes.

In 2013 we won our category for the Telstra Australian Business Awards, proving we had a fantastic business.

With a desire to always make improvements and increase our capabilities Instrument Choice will continue to grow and evolve.  We will grow our product base our knowledge and continue to form fantastic customer relationships so you get the best advice, products and after sales support. Contact us on 1300 737 871.


Why Instrument Choice
"Our customers deserve the best products, service, experienced advice along with fantastic backup support; and they need it now - this is the customer experience we deliver every day" - Tyson Grubb (Managing Director)

With a professional customer service team, easy to find products, experts on board, free shipping and a 30 day money back guarantee Instrument Choice can help with your project.

See more at the following page - instrumentchoice.com.au/IC/why-instrument-choice

And some of our fantastic customers are listed here - instrumentchoice.com.au/IC/just-a-few-of-our-fantastic-customers


The Instrument Choice Staff
Every Scientific Sales Consultant at Instrument Choice must have a science based University degree as well as practical experience as a scientist.  So you know you are dealing with dealing with knowledgeable staff.

Every staff member is part of the Instrument Choice team because they proved they are helpful, enthusiastic and excited about all our customers and their applications.

When helping you with your project, our staff will work to understand all of your requirements and make educated suggestions on the best way to proceed.


Instrument Choice Supporting the Community
To support the Australian community, every staff member is given the opportunity to give blood to the Red Cross Blood Service during work hours, this began in 2011 as a way that Instrument Choice along with our staff could give back. You should donate too at donateblood.com.au/ and help save lives.


Get in Contact with Instrument Choice




Call our expert customer service team Australia wide on 1300 737 871 for a prompt and expert response from our scientists!