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Yes - we won.

The Instrument Choice Team at the Telstra Business Awards 2013

Explore our Achievements!



Like last year, we have also proved in 2013 that we are among the fastest growing companies in SA. The 2013 In-Business fast movers we announced in December and we came 13. This motivated us even more to start the new year with energy and passion and provide the best service we possibly can.



It is official:  Instrument Choice is the fastest growing Scientific Equipment Supplier in Australia, based on the 2013 BRW Fast 100 Awards.

The Awards were announced on the 16. October 2013 in Melbourne and the best will be featured in the BRW Fast 100 special edition, published in October 2013.


The team at Instrument Choice (Synotronics Pty Ltd) are so very proud and excited to announce that we won the Telstra Australian Business Award 2013 for our category.

Businesses were judged on their Business Achievements and Vision, Sales and Marketing, Customers, Team, Planning and Performance, Financials, Innovations and Social Responsibility.

Thank you to all our fantastic customers, awesome suppliers and all of our great supporters for helping us make this happen.

The awards celebrations were held on Friday night, 26th of July 2013 at a Gala dinner.  When the Micro-Business Award was announced we were over the moon with excitement.

The Telstra Australian Business Awards, now in its 21st year puts finalists and winners in the spotlight with winners sharing in $500,000 worth of prizes.

“It was a fantastic opportunity to be a finalist last year in addition to this year and it has helped us build credibility with customers and suppliers.  Now winning is the icing on the cake proving that we are on the right track and have the potential to keep growing and be a major player in our market.” Tyson Grubb, managing director of Synotronics told the audience of finalists at the awards dinner.



3 Years running (2011, 2012 & 2013) we have made the Smart 50 list for the 50 fastest growing companies in Australia.  Collated by the online "Smart Company" business website we are excited that Instrument Choice continues to grow and be recognised for this.

Through our goal to exceed customers expectations every time and by always improving our business while increasing the product range available we have been able to continue to feature in this prestigious list.



In 2012 we were a finalist in the Telstra Australian Business Awards, being one of six businesses to be chosen in our state category was certainly an exciting moment for the whole team.  

The awards gives an overall health check of the business from customer focus to the financials to social responsibility and so this achievement helped to show we were on the right track, verified by an outside party and through the intense but rewarding application process.



The 2012 In-Business fast movers competition proved again that we are one of the fastest growing companies in SA.  Announced at the launch of the "In-Business Magazine" December edition we were fortunate to make the list at number 11 pushing us forward to keep growing so we can help more customers throughout Australia get the best test equipment for the task.